Screen printing custom t-shirts is one way of creating promotional giveaways. They don’t have to be giveaways because you can charge for them, but the important thing is that they are advertising you or your group on the chest of everybody that wears them. Get that WOW factor into the design, and people will look back as the wearer passes them and see the same message on the back!
What do you want on your t-shirt that’ll promote you? Your name – OK for a band. Your logo – OK for a business. Your photograph – OK for individual entertainers or bands. Your design – great for anybody or any organization needing some advertising. Check that all out and you’ll see that screen printing custom t-shirts can meet just about any merchandising need.
Merchandising is the creation and sale of items that advertises you or a group you represent. That could be a manufacturing or sales business or a pop or rock band. It could be an individual singer or entertainer, a product or anything else that needs promoted to the public. Custom t-shirts make sure that what you are promoting gets as much exposure as possible in your own neck of the woods – and even farther afield.
Screen Printing Design and Custom T-shirt Merchandising
Screen printing is the usual method of creating the design on such apparel, although other printing techniques are available such a DTG – direct to garment – where the garment is printed directly on an oversized inkjet printer. There are other techniques, but the main point is that you can have merchandise printed with your logo, name, slogan or even your photograph to promote what you have to offer.
You can provide these at a cost during your gigs and not only make money but send out walking adverts into the streets. Every time somebody wears your t-shirt they are advertising you – or whatever you’re promoting on the shirt. It’s not hard to make – simply contact a t-shirt printer, choose one of their stock images or send them your own, and have them printed. You usually need to have about 200+ printed to get a decent price, but if you can’t sell 200 are you really popular enough to promote yourself?
Promotional Giveaways and Advertising Opportunities
You may not want to give your t-shirts away for free, especially not if you can charge for them as most do before, during and after their gigs and concerts. Businesses may do so, because the printing cost is normally only a very small part of their advertising budget. Individual artists and bands may have smaller budgets, and fans who attend their gigs will usually be more than willing to pay for t-shirts with their band’s name on them. Think of a nationally recognized rock band without its own t-shirt!
Screen printed custom t-shirts are commonplace in the popular entertainment business, and if you want to make it in this scene then you need a t-shirt! Your Fans will be looking for merchandise at each concert or gig – no matter how large or small. Don’t lose this opportunity, because you not only make some extra cash, but you also get more eyes on you and your name.
Custom T-shirts and Promotional Giveaways: Summary
Custom t-shirts need not be promotional giveaways, and they can be used as an additional source of income. You can charge for them and make money unless you believe their advertising worth is more than their cost. If you have a gig in a local bar then start selling them – if they sell well, then good. If not just give them away. You can likely pay for a good run with your first gig earnings, and then judge the benefit of giving them free to your fans. It might work, it might not – your choice then.
What you can’t deny is that custom t-shirts work for a whole host of individual singers, bands and even comedians, businesses and individual products. So don’t write them off as not applying to you because they do. What you think doesn’t matter – it’s what other people think. The people that attend your gigs – and if you go on tour… well, the result could be awesome. How many ‘tour’ t-shirts have you seen walking around in every street in the country!